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Product design leaderUtrecht, Netherlands.

I design products and lead teams that turn complex data into decisive action. Over twenty years (opens in a new tab)See my linkedin profile across design, product, and technology, my focus has shifted to how AI reshapes the product lifecycle. Not just adding AI sparkles to legacy workflows.

My position is simple: We are the human in the loop, the ones accountable and creative. I made this case in a talk I gave in India (opens in a new tab)Check out this talk on youtube.

I believe in a true AI-native approach that fundamentally changes how we collaborate, which ultimately shows in the work we deliver as true AI-native solutions. I try to write (opens in a new tab)Read my Substack texts about these and other things, thinking out loud in my own words.

As a Product Design Director at ServiceNow, I lead the design team that owns the entire path from data to decision to action.

Outside of work, I am usually spending time with my family or walking around (opens in a new tab) with a camera.

Anything interesting to talksend me an e-mail about?